Elected representatives visiting their constituencies this end of the week might experience a wave of respite as a hectic political term wraps up. But, for those hoping to visit their community tavern for a relaxing pint, goodwill could be scarce. Indeed, some may discover they are barred from entry.
Over the past few weeks, businesses across the country have been putting up signs that declare "Labour MPs Not Welcome" in objection to changes in commercial property taxes announced by the Chancellor, Rachel Reeves, in her most recent budget.
This campaign translates to one fewer escape for many elected officials seeking solace from the harsh truth of their party's unpopularity. Representatives now report regular hostility in community settings after a challenging first 18 months that has seen the government's support drop sharply from around 34% to roughly under a fifth.
"It is difficult being the representative of the constituency you have forever lived in," remarked one. "The local pub is where we went with the kids and just be a ordinary family. But the past occasions we've just ended up being confronted by other customers. Now I'm not even sure we'll be able to get in."
This feeling of frustration is visible in a recent video by Tom Hayes, the Member of Parliament for Bournemouth East, discussing being refused entry to one of his regular haunts, the Larderhouse.
"It's meant to be a time of joy," he noted. "But the Larderhouse and other establishments with a 'MPs Not Welcome' sticker in the window, they are eroding the welcoming atmosphere that publicans have helped to cultivate." He went on, "We have to get politics off the high street full stop, but above all at Christmas."
After a challenging period marked by economic pressures, the COVID-19 crisis, and evolving social trends, licensees were optimistic the budget might bring some assistance—specifically through a long-promised reform of the business rates system.
But the chancellor disappointed those hopes, leaving the system largely unchanged and opting rather to reduce the multiplier and pledge £4.3bn over three years in aid for the shops, pubs, and restaurants sectors.
While seemingly a positive step, the benefit of that support package has been overshadowed by the effect of a periodic property reassessment, which has caused the rateable value of pubs and restaurants to increase sharply from their pandemic-era lows.
Starting from next April, business taxes are set to jump by 115% for the typical hotel and 76% for a pub, in contrast to just four percent for big grocery chains and 7% for logistics centres. Whitbread, which owns multiple brands, estimates it will face an additional tax bill of between £40m and £50m as a result.
Joe Butler, the landlord at the Tollemache Arms in Northamptonshire, said: "Virtually instantly, the valuation of our business has doubled. That's going to be a significant burden for us."
This burden on business owners is certainly passed on to the price of a customer's pint.
"The price of a pint is now too high. When we first took this pub on 10 years ago, we charged £3.40 a pint. We're now approaching £7 a pint," Butler added.
Simultaneously, pandemic-related tax discounts are being phased out, while hospitality operators are still absorbing increases in employer contributions and the living wage from last year's budget.
"To create the most damaging financial plan for the hospitality sector and its customers, you couldn't have done much worse than what came out," stated Ash Corbett-Collins, the chair of Camra, the campaign for real ale.
A number within the governing party feel this is a battle they ought to have avoided, not least because of the central place the community pub plays in national life.
Richard Quigley, the MP for the Isle of Wight West, who also operates a chip shop on the island, said: "We promised for two years to pubs and hospitality businesses that we are going to help you out but then they get slapped with this new assessment. We must not see taxes going down for big corporations but increasing for local venues."
Observers note that Keir Starmer himself has historically been a regular at his local pub, the Pineapple in north London, and frequently speaks of their significance to local communities. "We all enjoy nothing more than going to the pub for a drink, myself included," the PM remarked in February.
However strategists compare antagonising publicans to doing so with NHS workers in terms of popular sentiment.
Joe Twyman, director of the public opinion consultancy Deltapoll, explained: "In fiction and in fact, pubs have a cherished status in the British psyche.
"In the public's view the neighborhood inn is perceived to be an integral component of the community, even if a significant number of those same people will rarely actually drink there.
"The danger for politicians with alienating pubs is that your political rivals will readily accuse you of attacking the very heart of this nation and its traditions, notably in the countryside. And they will be able to produce many heartfelt examples to make their case."
One such example is Andy Lennox, the publican at the Old Thatch pub in Wimborne, Dorset, and the coordinator of the "MPs Barred" campaign. Lennox reports he has provided notices to nearly 1,000 establishments and is sending out 100 more every day.
His action has gained the endorsement of several high-profile figures, including broadcaster Jeremy Clarkson, who runs a pub called the Farmer's Dog, and pop star Rick Astley, who has a stake in a bar in north London—however the latter has said he will not refuse service to Labour MPs.
"We have been asking for relief for a considerable period," stated Lennox, who is advocating for a short-term VAT reduction. "The Treasury is dressing this up as a relief package but that's not what people are experiencing, and that is the thing that has aggrieved so many people."
Several within the hospitality trade think a protest targeting individual Labour MPs is could backfire. "I'm not sure it's a wise move to ban the very individuals we should be trying to engage with and lobby," commented Corbett-Collins.
When questioned this week, the government department spoke of the package being offered to hospitality. "We are supporting pubs, restaurants and cafes with the budget's £4.3bn funding. This follows our efforts to simplify licensing, maintaining our cut to alcohol duty on beer from the tap, and capping corporation tax," a representative said.
The business owners, on the other hand, are in little mood to compromise, even if alienating MPs
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